Integrated Media Systems Center and USC Annenberg School of Journalism have teamed up to analyze IMSC’s massive and ever-growing traffic database. Traffic data, particularly in a city such as this one, is unique in its ability to send us signals about the economy, quality of life, safety, and social and economic status in Los Angeles. Each team br unique skills to this endeavor. The expertise of IMSC researchers in computer science, data management and statistics was essential in the curating and codifying of millions of bits of information. The Annenberg side was charged with figuring out what questions the data might be able to answer and what stories it might be able to tell us about the city we live in.